08 Completed - Website

completed

home page: https://19mccormickc.wixsite.com/music-project

Hyperlink: https://19mccormickc.wixsite.com/music-project/team-1

Click on the menu icon and then click on the VIDEOS section.

07 Completed - Production

 located on website

06 Planning - Website

To plan my website, I started off by making mock up sketches, this allowed me to figure out the layout of my website. I then went on to make a real mockup website before going on to create my finalised one. 

 

05 Planning - Production

To plan my music video, I decided to make storyboards and moodboards. I will use my storyboard when filming my music video as a rough direction as what shots to do. Although I didn’t storyboard the entire music video, I will be repeating locations, such as the beach, a studio and a bedroom, and didn’t feel it was necessary to make a storyboar for the entire video. As well as this, I have made various moodboards of what vibe I want my music video to resemble, this has given me more inspiration and I will be going into the filming of my music video confident that I have done all of the planning.

04 Research - Website

In order to ensure that my website both looks proffesional and includes all of the elements that meet my brief, I have carried out research on some of my favourite websites, and am going to take inspiration from them to make my website look well-done.here is a sideshow that I have made on the codes and conventions of websites.

03 Research - Production

To ensure that my music video looks professional and includes codes and conventions of ballad music videos, I have carried out research on music videos that I specifically like, this means that I can take elements of each as inspiration in order to produce a well-done video. here is a slideshow that I made to carry out research on the codes and conventions of ballad music videos.

02 Statement of Intent

CHATHAM AND CLARENDEN GRAMMAR SCHOOL

CARLY BELLE MCCORMICK

BRIEF CHOSEN-BRIEF 4 MUSIC VIDEO AND ONLINE

HOW DO YOU INTEND TO USE THE FOUR AREAS OF THE MEDIA THEORETICAL FRAMEWORK TO COMMUNICATE MEANING AND MEET THE REQUIREMENTS OF YOUR CHOSEN BRIEF? (Approx. 400 words)

PRODUCT ONE

My brief is to produce a three-minute music video for a popular music ballad. The target audience is primarily 16-25 year olds who are style conscious. I intend to connect my artist with the audience by using relatable feelings of grief and regret in my video. My music video will be about heartbreak, and my inspirations come from male 80s artists, such as great micheal and SEAL. To client this look, I am going to use fashion from the time period and different locating. I am going to I am going to use the weather to reflect the moods of the artist,and black and white filers for flashbacks, allowing the narrative to be communicated clearly. My chosen song, ‘Kiss From A Rose’ by SEAL, fits the ballad genre and is extremely passionate. The intention of my music video is to promote my artist to be fahionable and relatable, therefore creating a positive representation. To be able to show branding across the two elements of cross media production I will include a link at the end of the music video to my website, making it coherant and easily accessible.

PRODUCT TWO

After researching many websites of male 80s artists, I have noticed codes and conventions that the majority follow, I will use galleries of images of my artist both performing and posing to help the audience connect his face to his music.The website tell also include advertisements such as vinyl albums, CDs, tour dates and merchandise in order to promote my artist effectively and realistically. To be able to show a clear connection to his audience, I will also include a Biography and interview, with comment sections and a share your own experience section. I will also further include a ‘shop the look’ section where the viewers can purchase clothing from the music video, linking to the brief of style-consiousness. My colour scheme for the website will be dark reds and black and white, making it look professional and sleek, fitting the brief of attracting a style consious audience. 

HOW DO YOU INTEND TO LINK YOUR MEDIA PRODUCTS TO DEMONSTRATE YOUR KNOWLEDGE AND UNDERSTANDING OF THE DIGITALLY CONVERGENT NTURE OF YOUR MEDIA PRODUCTION? (Approx. 100 words)

The website will promote my music video it’s advertisements, merch featuring the exact music video, and a ‘shop the look section’.  At the end of the video, there will be a link to he website, and instagram account of the artist, encouraging audience engagement.both the music video and website will be constructed to promote my artist and make the audience invest there time and money into him.

01 Coursework Brief

 Brief 4:

 Music video and online Requirements of the brief:

•   You work for an independent media production company.
•   You have been given the task of producing a three-minute music video for a popular music ballad* by a fictional band/artist signed to Warner Music Group and two pages for the working website for the band/artist.
•  You may use an existing song for your music video (this does not need to be copyright free). The web pages must promote the band/artist to its target audience and enable fans to interact with them. Summary of brief requirements: 
•  Statement of Intent (approx. 500 words)1 
• Music video: One, three-minute music video. 
• Distribution channel: Content must be age appropriate for young adults from the age of 16. 
•  Number of web pages: One homepage and one linked page. 
•  Cross-media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people. There must be a clear sense of branding across the two elements of the cross-media production. 

Production detail that must be included The production of the music video must include (as a minimum):

•  • Range of camera shots, including shot distances, angles and movement as appropriate to a music video. 
•  Editing of footage appropriate to a music video. 
•  At least two different uses of mise-en-scène. 
•  At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 
•  Graphics/titles to include the name of the track and the name of the band/artist.

 The production of the web pages must include (as a minimum):

•  Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. 
•  Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video. 
• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar. 
•  Text introducing the band/artist. 
•  Working links from the home page to the other page. 
•  A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website. * Allow any song that may reasonably be considered to be a ballad.