02 Statement of Intent

CHATHAM AND CLARENDEN GRAMMAR SCHOOL

CARLY BELLE MCCORMICK

BRIEF CHOSEN-BRIEF 4 MUSIC VIDEO AND ONLINE

HOW DO YOU INTEND TO USE THE FOUR AREAS OF THE MEDIA THEORETICAL FRAMEWORK TO COMMUNICATE MEANING AND MEET THE REQUIREMENTS OF YOUR CHOSEN BRIEF? (Approx. 400 words)

PRODUCT ONE

My brief is to produce a three-minute music video for a popular music ballad. The target audience is primarily 16-25 year olds who are style conscious. I intend to connect my artist with the audience by using relatable feelings of grief and regret in my video. My music video will be about heartbreak, and my inspirations come from male 80s artists, such as great micheal and SEAL. To client this look, I am going to use fashion from the time period and different locating. I am going to I am going to use the weather to reflect the moods of the artist,and black and white filers for flashbacks, allowing the narrative to be communicated clearly. My chosen song, ‘Kiss From A Rose’ by SEAL, fits the ballad genre and is extremely passionate. The intention of my music video is to promote my artist to be fahionable and relatable, therefore creating a positive representation. To be able to show branding across the two elements of cross media production I will include a link at the end of the music video to my website, making it coherant and easily accessible.

PRODUCT TWO

After researching many websites of male 80s artists, I have noticed codes and conventions that the majority follow, I will use galleries of images of my artist both performing and posing to help the audience connect his face to his music.The website tell also include advertisements such as vinyl albums, CDs, tour dates and merchandise in order to promote my artist effectively and realistically. To be able to show a clear connection to his audience, I will also include a Biography and interview, with comment sections and a share your own experience section. I will also further include a ‘shop the look’ section where the viewers can purchase clothing from the music video, linking to the brief of style-consiousness. My colour scheme for the website will be dark reds and black and white, making it look professional and sleek, fitting the brief of attracting a style consious audience. 

HOW DO YOU INTEND TO LINK YOUR MEDIA PRODUCTS TO DEMONSTRATE YOUR KNOWLEDGE AND UNDERSTANDING OF THE DIGITALLY CONVERGENT NTURE OF YOUR MEDIA PRODUCTION? (Approx. 100 words)

The website will promote my music video it’s advertisements, merch featuring the exact music video, and a ‘shop the look section’.  At the end of the video, there will be a link to he website, and instagram account of the artist, encouraging audience engagement.both the music video and website will be constructed to promote my artist and make the audience invest there time and money into him.